Debt: The First 5,000 Years

Debt: The First 5,000 Years
by David Graeber
(15)

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Review & Description

Before there was money, there was debt

Every economics textbook says the same thing: Money was invented to replace onerous and complicated barter systems—to relieve ancient people from having to haul their goods to market. The problem with this version of history? There’s not a shred of evidence to support it.

Here anthropologist David Graeber presents a stunning reversal of conventional wisdom. He shows that for more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.

Graeber shows that arguments about debt and debt forgiveness have been at the center of political debates from Italy to China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like “guilt,” “sin,” and “redemption”) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong. We are still fighting these battles today without knowing it.

Debt: The First 5,000 Years is a fascinating chronicle of this little known history—as well as how it has defined human history, and what it means for the credit crisis of the present day and the future of our economy. Read more

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin Lindstrom
(42)

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Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

---

Amazon Exclusive: Steven D. Levitt Reviews BrandWashed

Steven D. Levitt is the best-selling author of Freakonomics and SuperFreakonomics and a professor of economics at the University of Chicago. He is a recipient of the John Bates Clark Medal, awarded to the most influential economist under the age of forty.

Why do we always grab for the-second-newspaper-from-the-top of a stack of newspapers? When we talk on our cell phones why do most of us walk in a slowly decreasing circle? Do you know that "Competitive Altruism"--e.g. keeping up with that neighbor of ours who also owns a spiffy Prius--usually lies behind our decision to buy a bagful of organic apples and shut off the sprinkler?

The strange ways in which we consumers walk, talk, and whip out our wallets underscore BrandWashed, Martin Lindstrom's fascinating, entertaining, occasionally shocking expose of the drivers advertisers and marketers use to make us buy. I consider Martin a kindred spirit. He enjoys nothing more than uncovering the hidden incentives behind all kinds of human behavior and social phenomena, and the differences between how we say we act versus how we actually act (in econo-speak, we call this declared preferences versus revealed preferences).

Marketing and advertising are smarty-pants industries. They know a whole lot about us. A global marketing guru for such companies as Pepsico, Disney, McDonald's, and Microsoft, Martin takes us backstage to expose the ruses and tricks companies and marketers use to get us to spend mad money. Such as nostalgia, fear, peer pressure, celebrity, and the inclusion of magical ingredients and elixirs that promise to banish all human worry and make you look sixteen forever--well, at least until you die. Last but never least, there's sex. I promise you'll get a kick out of reading who the real audience for pretty-boy teen singers is, how men really respond to male-underwear ads, and the drunken research Unilever commissioned before the company rolled out its randy TV ads for Axe deodorant and body spray.

I've read the first chapter of dozens of business books over the last five years; rarely do I make it any further. Indeed, I've only read two business books from cover to cover in that time period: Buyology and BrandWashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Simply put, Martin Lindstrom is the most innovative and creative marketer on the planet. BrandWashed is smart, thought-provoking, and laugh out loud funny. It's even better than Buyology, if that is possible. --Steven D. Levitt

---

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Back to Basics: A Complete Guide to Traditional Skills, Third Edition

Back to Basics: A Complete Guide to Traditional Skills, Third Edition
by Abigail R. Gehring
(84)

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Review & Description

Anyone who wants to learn basic living skills—the kind employed by our forefathers—and adapt them for a better life in the twenty-first century need look no further than this eminently useful, full-color guide. Countless readers have turned to Back to Basics for inspiration and instruction, escaping to an era before power saws and fast food restaurants and rediscovering the pleasures and challenges of a healthier, greener, and more self-sufficient lifestyle.

Now newly updated, the hundreds of projects, step-by-step sequences, photographs, charts, and illustrations in Back to Basics will help you dye your own wool with plant pigments, graft trees, raise chickens, craft a hutch table with hand tools, and make treats such as blueberry peach jam and cheddar cheese. The truly ambitious will find instructions on how to build a log cabin or an adobe brick homestead.

More than just practical advice, this is also a book for dreamers—even if you live in a city apartment you will find your imagination sparked, and there's no reason why you can't, for example, make a loom and weave a rag rug. Complete with tips for old-fashioned fun (square dancing calls, homemade toys, and kayaking tips), this may be the most thorough book on voluntary simplicity available. 2,000 color photos and 200 black-and-white illustrations. Read more

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After America: Get Ready for Armageddon

After America: Get Ready for Armageddon
Mark Steyn (Author)
(101)

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Review & Description

Optimistic About America’s Future?
Don’t Be.

In his giant New York Times bestseller, America Alone: The End of the World as We Know It, Mark Steyn predicted collapse for the rest of the Western World. Now, he adds, America has caught up with Europe on the great rush to self-destruction.

It’s not just our looming financial collapse; it’s not just a culture that seems on a fast track to perdition, full of hapless, indulgent, childish people who think government has the answer for every problem; it’s not just America’s potential eclipse as a world power because of the drunken sailor policymaking in Washington—no, it’s all this and more that spells one word for America: Armageddon.

What will a world without American leadership look like? It won’t be pretty—not for you and not for your children. America’s decline won’t be gradual, like an aging Europe sipping espresso at a café until extinction (and the odd Greek or Islamist riot). No, America’s decline will be a wrenching affair marked by violence and possibly secession.

With his trademark wit, Steyn delivers the depressing news with raw and unblinking honesty—but also with the touch of vaudeville stand-up and soft shoe that makes him the most entertaining, yet profound, columnist on the planet. And as an immigrant with nowhere else to go, he offers his own prescription for winning America back from the feckless and arrogant liberal establishment that has done its level best to suffocate the world’s last best hope in a miasma of debt, decay, and debility. You will not read a more important—or more alarming, or even funnier—book all year than After America.
Optimistic About America’s Future?
Don’t Be.

In his giant New York Times bestseller, America Alone: The End of the World as We Know It, Mark Steyn predicted collapse for the rest of the Western World. Now, he adds, America has caught up with Europe on the great rush to self-destruction.

It’s not just our looming financial collapse; it’s not just a culture that seems on a fast track to perdition, full of hapless, indulgent, childish people who think government has the answer for every problem; it’s not just America’s potential eclipse as a world power because of the drunken sailor policymaking in Washington—no, it’s all this and more that spells one word for America: Armageddon.

What will a world without American leadership look like? It won’t be pretty—not for you and not for your children. America’s decline won’t be gradual, like an aging Europe sipping espresso at a café until extinction (and the odd Greek or Islamist riot). No, America’s decline will be a wrenching affair marked by violence and possibly secession.

With his trademark wit, Steyn delivers the depressing news with raw and unblinking honesty—but also with the touch of vaudeville stand-up and soft shoe that makes him the most entertaining, yet profound, columnist on the planet. And as an immigrant with nowhere else to go, he offers his own prescription for winning America back from the feckless and arrogant liberal establishment that has done its level best to suffocate the world’s last best hope in a miasma of debt, decay, and debility. You will not read a more important—or more alarming, or even funnier—book all year than After America.
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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business (PAPERBACK)

The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business (PAPERBACK)
by Timothy R. Pearson
(57)

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Review & Description

#1 USA Today Business Bestseller!

Reinvent your marketing to keep up with an ever-changing marketplace

“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.”
—Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co.

“Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.”
—Bob Jeffrey, CEO, JWT

“When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.”
—Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton

“The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.”
—MaryLee Sachs, Chairman U.S., Hill & Knowlton

“Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.”
—Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP

“Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.”
—Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas

“Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.”
—R. David Hoover, Chairman, President and CEO, Ball Corporation

About the Book:

Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.

Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century.

Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth.

The Old Rules of Marketing Are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by:

• Positioning marketing as a business partner—not as a tool for meeting a strategic objective
• Holding marketing accountable for results with the application of hard data— not vague qualitative measurements
• Providing leadership within your organization—not following the direction of everyone else

From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape.

Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services—and your future.

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Confidence Men: Wall Street, Washington, and the Education of a President

Confidence Men: Wall Street, Washington, and the Education of a President
by Ron Suskind
(23)
Release Date: September 20, 2011

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Review & Description

The hidden history of Wall Street and the White House comes down to a single, powerful, quintessentially American concept: confidence. Both centers of power, tapping brazen innovations over the past three decades, learned how to manufacture it.

Until August 2007, when that confidence finally began to crumble.

In this gripping and brilliantly reported book, Ron Suskind tells the story of what happened next, as Wall Street struggled to save itself while a man with little experience and soaring rhetoric emerged from obscurity to usher in “a new era of responsibility.” It is a story that follows the journey of Barack Obama, who rose as the country fell, and offers the first full portrait of his tumultuous presidency.

Wall Street found that straying from long-standing principles of transparency, accountability, and fair dealing opened a path to stunning profits. Obama’s determination to reverse that trend was essential to his ascendance, especially when Wall Street collapsed during the fall of an election year and the two candidates could audition for the presidency by responding to a national crisis. But as he stood on the stage in Grant Park, a shudder went through Barack Obama. He would now have to command Washington, tame New York, and rescue the economy in the first real management job of his life.

The new president surrounded himself with a team of seasoned players—like Rahm Emanuel, Larry Summers, and Tim Geithner—who had served a different president in a different time. As the nation’s crises deepened, Obama’s deputies often ignored the president’s decisions—“to protect him from himself”—while they fought to seize control of a rudderless White House. Bitter disputes—between men and women, policy and politics—ruled the day. The result was an administration that found itself overtaken by events as, year to year, Obama struggled to grow into the world’s toughest job and, in desperation, take control of his own administration.

Pulitzer Prize–winning journalist Ron Suskind introduces readers to an ensemble cast, from the titans of high finance to a new generation of reformers, from petulant congressmen and acerbic lobbyists to a tight circle of White House advisers—and, ultimately, to the president himself, as you’ve never before seen him. Based on hundreds of interviews and filled with piercing insights and startling disclosures, Confidence Men brings into focus the collusion and conflict between the nation’s two capitals—New York and Washington, one of private gain, the other of public purpose—in defining confidence and, thereby, charting America’s future.

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Deep History: The Architecture of Past and Present

Deep History: The Architecture of Past and Present
by Andrew Shryock, Daniel Lord Smail
Publication Date: November 7, 2011

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Review & Description

Humans have always been interested in their origins, but historians have been reluctant to write about the long stretches of time before the invention of writing. In fact, the deep past was left out of most historical writing almost as soon as it was discovered. This breakthrough book, as important for readers interested in the present as in the past,brings science into history to offer a dazzling new vision of humanity across time. Team-written by leading experts in a variety of fields, it maps events, cultures, and eras across millions of years to present a new scale for understanding the human body, energy and ecosystems, language, food, kinship, migration, and more. Combining cutting-edge social and evolutionary theory with the latest discoveries about human genes, brains, and material culture, Deep History invites scholars and general readers alike to explore the dynamic of connectedness that spans all of human history.
With Timothy Earle, Gillian Feeley-Harnik, Felipe Fernández-Armesto, Clive Gamble, April McMahon, John C. Mitani, Hendrik Poinar, Mary C. Stiner, and Thomas R. Trautmann
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The The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World

The The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World
by Jeremy Rifkin
Release Date: September 27, 2011

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Review & Description

The Industrial Revolution, powered by oil and other fossil fuels, is spiraling into a dangerous endgame. The price of gas and food are climbing, unemployment remains high, the housing market has tanked, consumer and government debt is soaring, and the recovery is slowing. Facing the prospect of a second collapse of the global economy, humanity is desperate for a sustainable economic game plan to take us into the future.

Here, Jeremy Rifkin explores how Internet technology and renewable energy are merging to create a powerful “Third Industrial Revolution.” He asks us to imagine hundreds of millions of people producing their own green energy in their homes, offices, and factories, and sharing it with each other in an “energy internet,” just like we now create and share information online.

Rifkin describes how the five-pillars of the Third Industrial Revolution will create thousands of businesses, millions of jobs, and usher in a fundamental reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct commerce, govern society, educate our children, and engage in civic life.

Rifkin’s vision is already gaining traction in the international community. The European Union Parliament has issued a formal declaration calling for its implementation, and other nations in Asia, Africa, and the Americas, are quickly preparing their own initiatives for transitioning into the new economic paradigm.

The Third Industrial Revolution is an insider’s account of the next great economic era, including a look into the personalities and players — heads of state, global CEOs, social entrepreneurs, and NGOs — who are pioneering its implementation around the world.

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West with the Night

West with the Night
by Beryl Markham (Author), Julie Harris (Narrator)
(162)

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University Physics with Modern Physics with MasteringPhysics® (13th Edition)

University Physics with Modern Physics with MasteringPhysics® (13th Edition)
by Hugh D. Young, Roger A. Freedman, A. Lewis Ford
(26)

Buy new: $241.33 $188.17
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Review & Description

University Physics with Modern Physics, Thirteenth Edition continues to set the benchmark for clarity and rigor combined with effective teaching and research-based innovation.  

 

University Physics is known for its uniquely broad, deep, and thoughtful set of worked examples–key tools for developing both physical understanding and problem-solving skills. The Thirteenth Edition revises all the Examples and Problem-Solving Strategies to be more concise and direct while maintaining the Twelfth Edition's consistent, structured approach and strong focus on modeling as well as math. To help students tackle challenging as well as routine problems, the Thirteenth Edition adds Bridging Problems to each chapter, which pose a difficult, multiconcept problem and provide a skeleton solution guide in the form of questions and hints.

 

The text's rich problem sets–developed and refined over six decades–are upgraded to include larger numbers of problems that are biomedically oriented or require calculus. The problem-set revision is driven by detailed student-performance data gathered nationally through MasteringPhysics^®, making it possible to fine-tune the reliability, effectiveness, and difficulty of individual problems.

 

Complementing the clear and accessible text, the figures use a simple graphic style that focuses on the physics. They also incorporate explanatory annotations–a technique demonstrated to enhance learning.

 

This is what is included in the package of ISBN: 0321675460 / 9780321675460 University Physics with Modern Physics with MasteringPhysics®

Package consists of:   

0321696867 / 9780321696861 University Physics with Modern Physics

0321741269 / 9780321741264 MasteringPhysics® with Pearson eText Student Access Code Card for University Physics

 

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Chemistry: A Molecular Approach with MasteringChemistry® Access Code (2nd Edition) (MasteringChemistry Series)

Chemistry: A Molecular Approach with MasteringChemistry® Access Code (2nd Edition) (MasteringChemistry Series)
by Nivaldo J. Tro
(3)

Buy new: $228.67 $190.47
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This innovative text explains difficult concepts in a relevant, student-oriented manner.  Chemistry is presented visually through multi-level images—macroscopic, molecular and symbolic representations—helping you see the connections among the formulas (symbolic), the world around you (macroscopic), and the atoms and molecules that make up the world (molecular). Among other revisions, the Second Edition offers a crisp new design, adds more challenging problems, and significantly revises coverage of electrochemistry. Used by over a million science students, the Mastering platform is the most effective and widely used online tutorial, homework, and assessment system for the sciences.

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Feeling Good: The New Mood Therapy Revised and Updated

Feeling Good: The New Mood Therapy Revised and Updated
by David D. Burns
(239)

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Review & Description

The good news is that anxiety, guilt, pessimism, procrastination, low self-esteem, and other "black holes" of depression can be cured without drugs. In Feeling Good, eminent psychiatrist, David D. Burns, M.D., outlines the remarkable, scientifically proven techniques that will immediately lift your spirits and help you develop a positive outlook on life. Now, in this updated edition, Dr. Burns adds an All-New Consumer′s Guide To Anti-depressant Drugs as well as a new introduction to help answer your questions about the many options available for treating depression.

- Recognise what causes your mood swings
- Nip negative feelings in the bud
- Deal with guilt
- Handle hostility and criticism
- Overcome addiction to love and approval
- Build self-esteem
- Feel good everyday
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CliffsNotes Math Review for Standardized Tests (Cliffs Test Prep Math Review Standardized)

CliffsNotes Math Review for Standardized Tests (Cliffs Test Prep Math Review Standardized)
by Jerry Bobrow Ph.D.
(88)

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Review & Description

Your guide to a higher math score on standardized tests

• *SAT

• ACT®

• ASVAB

• GMAT®

• GRE®

• CBEST®

• PRAXIS I®

• GED® And More!

Why CliffsNotes?

• Go with the name you know and trust

• Get the information you need–fast!

About the Contents:

Introduction

• How to use this book

• Overview of the exams

Part I: Basic Skills Review

• Arithmetic and Data Analysis

• Algebra

Part II: Strategies and Practice

• Mathematical Ability

• Quantitative Comparison

• Data Sufficiency

Each section includes a diagnostic test, explanations of rules, concepts with

examples, practice problems with complete explanations, a review test, and a

glossary!

Test-Prep Essentials from the Experts at CliffsNotes®

For more test-prep help, visit CliffsNotes.com®

*SAT is a registered trademark of the College Board, which was not involved in

the production of, and does not endorse, this product. Read more

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Uneducated Guesses: Using Evidence to Uncover Misguided Education Policies

Uneducated Guesses: Using Evidence to Uncover Misguided Education Policies
by Howard Wainer
Publication Date: August 28, 2011

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Uneducated Guesses challenges everything our policymakers thought they knew about education and education reform, from how to close the achievement gap in public schools to admission standards for top universities. In this explosive book, Howard Wainer uses statistical evidence to show why some of the most widely held beliefs in education today--and the policies that have resulted--are wrong. He shows why colleges that make the SAT optional for applicants end up with underperforming students and inflated national rankings, and why the push to substitute achievement tests for aptitude tests makes no sense. Wainer challenges the thinking behind the enormous rise of advanced placement courses in high schools, and demonstrates why assessing teachers based on how well their students perform on tests--a central pillar of recent education reforms--is woefully misguided. He explains why college rankings are often lacking in hard evidence, why essay questions on tests disadvantage women, why the most grievous errors in education testing are not made by testing organizations--and much more.

No one concerned about seeing our children achieve their full potential can afford to ignore this book. With forceful storytelling, wry insight, and a wealth of real-world examples, Uneducated Guesses exposes today's educational policies to the light of empirical evidence, and offers solutions for fairer and more viable future policies.

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War of the Worldviews: Science Vs. Spirituality

War of the Worldviews: Science Vs. Spirituality
by Deepak Chopra, Leonard Mlodinow
(9)
Release Date: October 4, 2011

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Two bestselling authors first met in a televised Caltech debate on “the future of God,” one an articulate advocate for spirituality, the other a prominent physicist.  This remarkable book is the product of that serendipitous encounter and the contentious—but respectful—clash of worldviews that grew along with their friendship. 

In War of the Worldviews these two great thinkers battle over the cosmos, evolution and life, the human brain, and God, probing the fundamental questions that define the human experience.

How did the universe emerge? 
What is the nature of time? 
What is life?
Did Darwin go wrong? 
What makes us human?
What is the connection between mind and brain? 
Is God an illusion?
 
This extraordinary book will fascinate millions of readers of science and spirituality alike, as well as anyone who has ever asked themselves, What does it mean that I am alive? Read more

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Lehninger Principles of Biochemistry

Lehninger Principles of Biochemistry
by David L. Nelson, Michael M. Cox
(35)

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Review & Description

In the Fifth Edition, authors Dave Nelson and Mike Cox combine the best of the   laboratory and best of the classroom, introducing exciting new developments while communicating basic principles through a variety of new learning tools—from new in-text worked examples and data analysis problems to the breakthrough eBook, which seamlessly integrates the complete text and its media components.

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The Demon Under The Microscope

The Demon Under The Microscope
by Thomas Hager (Author), Stephen Hoye (Narrator)
(24)

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Evolution: How We and All Living Things Came to Be

Evolution: How We and All Living Things Came to Be
by Daniel Loxton
(24)

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Evolution is the process that created the terrible teeth of Tyrannosaurus rex and the complex human brain, clever enough to understand the workings of nature. Young readers will learn how a British naturalist named Charles Darwin studied nature and developed his now-famous concepts of natural selection and survival of the fittest. And how modern-day science has added to our understanding of the theory of evolution.

Can something as complex and wondrous as the natural world be explained by a simple theory? The answer is yes, and now Evolution explains how in a way that makes it easy to understand. Read more

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Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
by Nassim Nicholas Taleb (Author), Lloyd James (Narrator)
(474)

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Mindsight: The New Science of Personal Transformation

Mindsight: The New Science of Personal Transformation
by Daniel J. Siegel (Author, Narrator)
(49)

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The Life of the Cosmos

The Life of the Cosmos
Lee Smolin (Author)
(28)

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Lee Smolin offers a new theory of the universe that is at once elegant, comprehensive, and radically different from anything proposed before. Smolin posits that a process of self organization like that of biological evolution shapes the universe, as it develops and eventually reproduces through black holes, each of which may result in a new big bang and a new universe. Natural selection may guide the appearance of the laws of physics, favoring those universes which best reproduce. The result would be a cosmology according to which life is a natural consequence of the fundamental principles on which the universe has been built, and a science that would give us a picture of the universe in which, as the author writes, "the occurrence of novelty, indeed the perpetual birth of novelty, can be understood." Smolin is one of the leading cosmologists at work today, and he writes with an expertise and force of argument that will command attention throughout the world of physics. But it is the humanity and sharp clarity of his prose that offers access for the layperson to the mind bending space at the forefront of today's physics.Lee Smolin is not afraid to think big--really, really big. His theory of cosmic evolution by the natural selection of black-hole universes makes what we can experience into an infinitesimal, yet crucial, part of an ever-larger whole. Smolin says, "the new view of the universe is light, in all its senses, because what Darwin has given us, and what we may aspire to generalize to the cosmos as a whole, is a way of thinking about the world which is scientific and mechanistic, but in which the occurrence of novelty--indeed, the perpetual birth of novelty--can be understood." Other scientists are, to say the least, divided on whether Smolin has much chance of being right, but they agree with Paul Davies that he is "a deep and original thinker."Lee Smolin offers a new theory of the universe that is at once elegant, comprehensive, and radically different from anything proposed before. Smolin posits that a process of self organization like that of biological evolution shapes the universe, as it develops and eventually reproduces through black holes, each of which may result in a new big bang and a new universe. Natural selection may guide the appearance of the laws of physics, favoring those universes which best reproduce. The result would be a cosmology according to which life is a natural consequence of the fundamental principles on which the universe has been built, and a science that would give us a picture of the universe in which, as the author writes, "the occurrence of novelty, indeed the perpetual birth of novelty, can be understood." Smolin is one of the leading cosmologists at work today, and he writes with an expertise and force of argument that will command attention throughout the world of physics. But it is the humanity and sharp clarity of his prose that offers access for the layperson to the mind bending space at the forefront of today's physics. Read more

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The Worst Hard Time: The Untold Story of Those Who Survived the Great American Dust Bowl

The Worst Hard Time: The Untold Story of Those Who Survived the Great American Dust Bowl
by Timothy Egan (Author), Patrick Lawlor (Narrator)
(317)

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The Drunkard's Walk: How Randomness Rules Our Lives

The Drunkard's Walk: How Randomness Rules Our Lives
by Leonard Mlodinow (Author), Sean Pratt (Narrator)
(181)

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The Dolphin in the Mirror: Exploring Dolphin Minds and Saving Dolphin Lives

The Dolphin in the Mirror: Exploring Dolphin Minds and Saving Dolphin Lives
by Diana Reiss
(12)
Release Date: September 20, 2011

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Dolphins aren’t just beloved, they are brilliant and conscious. So why do we treat them so terribly?

Diana Reiss is one of the world’s leading experts on dolphin intelligence. In addition, as a dolphin advocate, she is a leading rescuer who helped inspire and served as an adviser for the Oscar-winning film The Cove.

Here, she combines her science and activism to show just how smart dolphins really are and why we must stop mistreating them. Readers will be astonished at their sophisticated lifelong creativity and playfulness, their emotional intelligence, their level of self-awareness, and their ability to communicate with humans. Her beloved mentor dolphins (as she calls them), each with distinct personalities, create their own toys, use underwater keyboards, tease and scold her playfully, and give us glimpses of their intelligence that often seem very familiar. The Dolphin in the Mirror is both a scientific revelation and an emotional eye-opener, revealing one of the greatest intelligences on the planet. Read more

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Farmers' Almanac 2012 U.S. Weather Edition

Farmers' Almanac 2012 U.S. Weather Edition
Sondra Duncan (Author), Peter Geiger (Author)

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Get 16 full months of amazingly accurate long-range weather predictions in the weather-only edition of the 2012 Farmers' Almanac. In print since 1818, the Farmers' Almanac is a time-tested and generation approved nature-based calendar of the coming year. Anyone can give you advice — Farmers’ Almanac goes beyond today’s experts and enlightens you with generations of perception, experience, and common sense. Includes a weather overview for 2012, detailed forecasts for September 2011 through December 2012, average frost dates for nearly 200 U.S. cities, and peak fall foliage dates for the continental U.S.Get 16 full months of amazingly accurate long-range weather predictions in the weather-only edition of the 2012 Farmers' Almanac. In print since 1818, the Farmers' Almanac is a time-tested and generation approved nature-based calendar of the coming year. Anyone can give you advice — Farmers’ Almanac goes beyond today’s experts and enlightens you with generations of perception, experience, and common sense. Includes a weather overview for 2012, detailed forecasts for September 2011 through December 2012, average frost dates for nearly 200 U.S. cities, and peak fall foliage dates for the continental U.S. Read more

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The Disappearing Spoon: And Other True Tales of Madness, Love, and the History of the World from the Periodic Table of the Elements

The Disappearing Spoon: And Other True Tales of Madness, Love, and the History of the World from the Periodic Table of the Elements
by Sam Kean (Author), Sean Runnette (Narrator)
(117)

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